Ten Percent Happier
Guided meditations and practical teachings for even the biggest skeptics.
REBRAND, COMMUNAL CREATIVE
Meditation for all.
Founded by ABC News anchor Dan Harris, Ten Percent Happier is a top player in the meditation space. The brand has a subscription mobile app featuring guided meditations, talks, and courses, with a clever, down-to-earth tone that remains realistic about what meditation can (and can’t) achieve.
We partnered with Ten Percent to evolve the brand identity for a modernized look and feel that retains its unique character, while appealing to a wider audience. With its new look and feel, Ten Percent Happier focuses on the benefits of meditation while retaining its playful edge.
Details
Art Direction
Brand Identity
Brand Strategy
Brand Voice
Content Creation
Site Design
Team
Jess Williams - Creative Director
Claire Pedersen - Brand Lead, Senior Designer
Amary Wiggin - Director, Strategy & Voice
Mary Rabun - Art Director
Yejee Pae - Designer
Partners
Bill Gentle – Photography
Mariana Velasquez – Styling
Annie Caruso – Wardrobe
Louis Wesolowsky — Illustration
