Character
The next-gen home improvement brand, making high-quality tools and how-to content so DIY-ing can be accessible and fun for all.
LAUNCHED TO MARKET, COMMUNAL CREATIVE
Build it with Character.
Character is redefining the home improvement experience, making it more accessible, inclusive, and enjoyable to the average consumer. The founders partnered with Communal to create a comprehensive brand experience from brand concept to full execution.
The team set out to position Character in contrast to the old macho stereotypes tied to tools and the home improvement space. Setting the tone with the brand strategy and name, the brand identity was crafted to engage users online to bring their dream projects to life. With a vibrant and flexible brand system and punchy personality, Character cuts through the traditional landscape.
Details
Art Direction
Brand Strategy
Brand Name
Brand Voice
Brand Identity
Content Creation
Packaging System
Site Design
Team
Jess Williams - Creative Director
Yejee Pae - Brand Lead, Designer
Amary Wiggin - Director, Strategy & Voice
Kris Haro - Senior Designer
Karissa Munaf - Designer
Partners
Alistair Matthews - Photography
Graham Pollack - Photography
Caylah Leas - Styling
Doris Dev - Product Development
