Eddi
Elegant hand soap dispensers designed with an all-natural, recycling-friendly refill system so your home can be sustainable and stylish.
LAUNCHED TO MARKET, COMMUNAL CREATIVE
The new counter culture.
Eddi is making the sustainable choice the most appealing choice with their unique soap dispenser system, which uses 100% recyclable aluminum refills to eliminate single-use plastic.
The brand strategy and brand identity were developed to capture the brand’s eco-conscious mission and enhancing Eddi’s elevated experience. For a fresh take on eco-friendly, the brand experience combines inviting illustrations and a bright palette with punchy copy. The result is a brand that does good while looking good, too.
Details
Art Direction
Brand Strategy
Brand Voice
Brand Identity
Team
Jess Williams - Creative Director
Mary Rabun - Brand Lead, Art Director
Amary Wiggin - Director, Strategy & Voice
Claire Pedersen - Senior Designer
Yejee Pae - Designer
Partners
Box Clever - Product Design
Christian Torres - Photography
