Ollie
Delivering delightfully fresh food directly to your pup’s door.
LAUNCHED TO MARKET, COMMUNAL CREATIVE
For dogs who keep it real.
Ollie makes premium, all-natural dog food customized to each pup’s needs and delivered to their human’s doorstep.
The brand goal was to capture the friendly, dog-loving spirit at the heart of the brand, as well as spotlight the uniquely modern approach to dog food. Instead of using an earthy color palette like so many health-focused brands, we opted for a vibrant, fresh, and unexpected palette with plenty of white space to give Ollie a modern-yet-premium feel—setting it apart from its competitors. The result is a brand experience that’s every bit as delightful as a product for humans as it is delicious for dogs.
Details
Art Direction
Brand Identity
Content Creation
Packaging System
Site Design
Team
Jess Williams - Creative Director
Rebecca Sloat - Brand Lead, Art Director
Mary Rabun - Designer
Partners
Henry Hargreaves – Photography
Caitlin Levin - Stylist
