Rory
Creating a safe, supportive platform connecting women to online healthcare services.
LAUNCHED TO MARKET, COMMUNAL CREATIVE
Accessible healthcare for women.
Rory is filling an unmet need for the modern woman: accessible, high-quality healthcare available anywhere. We worked with Rory from inception through launch to create a brand experience that’s focused on improving the quality of life for millions of women.
Through the partnership with Ro, we developed the new Rory brand extension to speak directly to their female audience. To build trust, the brand system channels femininity and maturity in a welcoming and warm brand world. The messaging is focused on clear, informative, nonjudgmental language infused with the empathy we all seek in a healthcare experience. The brand system extends from their online tele-health platform to their branded products.
Details
Art Direction
Brand Strategy
Brand Name
Brand Voice
Brand Identity
Content Creation
Packaging System
Site Design
Team
Jess Williams - Creative Director
Mary Rabun - Brand Lead, Art Director
Amary Wiggin - Director, Strategy & Voice
Claire Pedersen - Senior Designer
Yejee Pae - Designer
Partners
Heather Moore – Photography
Gregory Reid – Photography
Mariana Velasquez - Stylist
Annie Caruso - Stylist
