The Dough Project
All-natural, plant-based play dough that inspires imaginations and is a powerful education tool to bring play back to kids and adults alike.
REBRAND, COMMUNAL CREATIVE
The power of play.
Founded by a schoolteacher, The Dough Project creates all-natural, plant-based play dough that kids can make at home. The updated branding celebrates the vibrant, veggie-powered colors of the dough and the idea of endless creation.
The Dough Project believes that all the shapes we make are beautiful. To bring this idea to life, linear illustrations were created to personify the dough, as well as loose, blobby shapes that can be molded into myriad forms. The result is a fresh and playful identity that inspires kids and parents alike. Winner of the First Place Dieline Award in the Baby & Kids Category, 2021.
Details
Art Direction
Brand Identity
Content Creation
Packaging System
Team
Jess Williams - Creative Director
Claire Pedersen - Brand Lead, Senior Designer
Amary Wiggin - Director, Strategy & Voice
Yejee Pae - Designer
Partners
Alistair Matthews - Photography
